United merger pushes agent count to approximately 20K

The Dallas-based company’s merger with Platinum Realty will insert Platinum’s extra than 2,100 brokers to the much more than 16,000 already operating at United, even though Platinum will retain its have model and payment framework.

Dallas-primarily based United Actual Estate Group introduced this 7 days that it has merged with Platinum Realty in a move that the corporation explained will provide its nationwide agent rely to virtually 20,000.

The merger will add Platinum’s additional than 2,100 brokers to the much more than 16,000 currently performing at United, even though Platinum will keep its own model and payment composition. Platinum operates 13 places of work in five states in the Midwest. United, meanwhile, has 110 places of work in 30 states.

The organizations did not publicly disclose economic aspects of the offer.

Dan Duffy

In a statement, United framed the merger as element of its “strategy of attracting regionally dominant, unbiased brokerages in key markets.” United CEO Dan Duffy also praised Platinum founder Scott DeNeve.

“Under Scott’s management, the Platinum Realty workforce has confirmed that they have aligned values, and most importantly, they have a robust society centered around the outcomes of their affiliated agents and consistent innovation,” Duffy reported in the statement. “We are thrilled to be part of the Platinum Realty team and are seeking ahead to doing work with them and welcoming them to the United nationwide group.”

DeNeve was similarly upbeat, noting that he has viewed other organizations align with United in new many years.

Scott DeNeve

“They are realizing the positive aspects the partnership brings to their agents and business,” he pointed out in the assertion. “Platinum Realty will retain its model, agent compensation strategy, which is identical to United’s, and exclusive tradition, still gain extra leverage with United’s sturdy national network and sector-main technology, agent instruments and providers. This is how we will evolve to shift our brokers ahead and increase our dominance extended into the potential.”

The assertion goes on to explain Platinum as an early pioneer of the 100 p.c fee design, as properly as a “a 10-time Inc. 5000 quickest-increasing non-public U.S. organization.” United, the assertion additional notes, was rated No. 7 on RISMedia’s 2022 list of prime brokerages by transaction sides.

Rick Haase, United’s president, also expressed excitment about the merger, indicating that DeNeve “and his crew developed a business primarily based on excellence and effectiveness, and these crucial motorists have created Platinum Realty exceptionally proficient at giving what brokers need to realize success in today’s shifting actual estate landscape.”

E-mail Jim Dalrymple II