Ram to show dealers physical mockup of midsize pickup
Ram this month will show dealers a model of a potential midsize pickup that they can touch, the brand’s CEO said Wednesday.
CEO Mike Koval Jr. told Automotive News that the concept would be in the form of a “physical property,” not just a sketch or rendering.
Koval revealed during an interview at the Detroit auto show in September that Ram was thinking about giving retailers a peek at an early midsize concept to “gauge their interest,” but it wasn’t clear at the time whether that would be just an image or a tangible prototype.
Koval said the conceptual midsize pickup won’t be as “mature” as the 1500 Revolution electric concept that debuted at CES in January.
“I can’t think of a better incubator: a collection of 5,000 of my closest friends to tell me if I’m on the right path or not,” Koval said. “If I get the thumbs up, I know I’m doing something right. If they throw something at me, I understand that too.”
