Keys Soulcare Overview: How Alicia Keys Magnificence Model Actually Holds Up
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Back in 2016, when outlines and painted lips were all the rage, Alicia Keys redefined standards of beauty by swearing not to wear makeup. Her choice was unheard of, especially in entertainment – the world of glamor and glamor.
“I hope to God it’s a revolution. Because I don’t want to cover up anymore,” she wrote in an essay for Lena Dunhamis Lenny’s letter at the time. “Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing.”
Fast forward to 2020 and Alicia is stepping into the beauty realm with the release of Keys Soulcare, a brand she describes as “serious skin care” with “soul care rituals”.
Because of the singer’s unique approach to beauty, her brand feels different from what’s already on the market. For one, the Grammy winner focuses on self-care and how that plays a key role in everyone’s skin care routine. The first collection, which includes a moisturizer, facial roller and candle, all contain a mantra. “I welcome all circumstances as catalysts for change,” it said in a confirmation.
Each product also contains an ingredient that has healing properties for the body, mind and spirit. Regardless of whether you believe in the power of crystals or not, the formulas were developed in collaboration with Dr. Renée Snyder, a certified dermatologist based in Austin, Texas. It is this additional level of meaning and care that sets Keys Soulcare apart.