AI-Generated Drake & Weeknd Song Goes Viral, Might be Marketing Ploy
A new AI-generated song featuring fake Drake and The Weeknd is taking the internet by storm — but it might just be a tech startup behind this … according to a deep Twitter dive.
The track is called ‘Heart on My Sleeve’ … and it’s all over TikTok/Twitter right now. Purportedly, this was created with nothing but the use of AI programming — meaning there wasn’t a human involved in the making of what sounds like a banger … with what absolutely sounds like Drizzy and Abel. In other words, AI efficiency is getting scary good.
AI generated Drake & The Weeknd song.
We are so fucked. pic.twitter.com/Agwd4skLQP
— Barstool Sports (@barstoolsports) April 16, 2023
@barstoolsports
Right from the beginning, you hear the familiar Young Metro intro … which then goes into a bass-heavy club beat with Drake starting the opening verse. It’s incredibly solid — and it sure sounds like something Drake may have even written/rapped. Ditto for Weeknd’s chorus.
On its face, you’d think this was a leak … but Twitter sleuths are claiming it isn’t, and that it’s solely the work of a robot — which is frightening if true … especially for the labels.
This song is VIRAL on all platforms right now.
But I think it’s all a genius marketing stunt…
Not by Drake, but by a SaaS startup.
Here’s a 30-second summary of the ai Drake song and my prediction of who’s behind it. 👻 pic.twitter.com/puklgqjElZ
— Mitchell Cohen (@MitchellLandon) April 16, 2023
@MitchellLandon
Now, as for who may have created this track and why — as an AI program needs to be told to do something like this by a person somewhere along the line, unless we’re already in ‘Terminator’ territory — one man thinks he has the answer … and he might be on to something. Shout out to Mitchell Cohen of AppSumo for doing the heavy lifting here.
He started a Twitter thread that did a lot of digging in the origins of ‘Heart on My Sleeve’ … and it all seems to have started with a TikTok account by the name of ghostwriter977.
And the bio link goes to a Laylo page asking people for their phone #.
That’d be a strange move from Drake.
Or a strange move from an ai ghostwriter wanting more streams. Why not just link it directly?
Also, what is Laylo?
Here’s where it gets interesting… pic.twitter.com/6TxW0rnNZp
— Mitchell Cohen (@MitchellLandon) April 16, 2023
@MitchellLandon
That account claims to have the full song at the link in their bio, but when you click it … it takes you to a weird site that is then asking for your phone number, with the promise of sending you song that way. If it sounds fishy … that’s because it very well may be.
The site that the link takes you to is owned and operated by a startup company called Laylo … and they tout themselves as being able to give creators more tools to reach more fans/subscribers … via “drops.” Anyway, this ghostwriter account also uploaded another AI Drake song a couple days ago … where he’s covering Colbie Caillat’s ‘Bubbly.’
Worth noting: the song is “Bubbly” lol and it also kinda bangs. pic.twitter.com/Nu0EQarUde
— Mitchell Cohen (@MitchellLandon) April 16, 2023
@MitchellLandon
Mitch stops short of saying it definitely is Laylo’s doing … but the company itself is feeding into the narrative that it is … seeing how they retweeted his entire thread and responded with a cheeky ghost emoji. Because of this, Mitch and others feel like this a genius marketing ploy just to attract new users/customers to Laylo … assuming it is, in fact, them.
As for Drake and Weeknd … yeah, they might wanna get on this. ‘Cause this song is too good to be out in the world without their sign-off.
Also, yes … we’re so, so doomed.
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